Amazon’s 2025 Peak Season Fulfilment Fees: What Sellers Need to Know
Amazon’s 2025 Peak Season Fulfilment Fees: What Sellers Need to Know
A Proboxx Guide for Amazon and E-Commerce Sellers
Introduction: Same Fees, New Pressures
Amazon announced that its 2025 peak season fulfilment fees will match last year’s rates. From October 15, 2025, through January 14, 2026, sellers using FBA, Remote Fulfilment (Canada & Mexico), Multi-Channel Fulfilment, or Buy with Prime will pay elevated rates.
For sellers, this may sound like good news—the increase is not higher than 2024. But it still means extra costs for nearly three months of the year.
And with tight Q4 margins, every cent counts.
At Proboxx, we help sellers prepare for these cost surges and protect their profitability with smarter freight and inventory planning.
Peak Fulfilment Fees 2025 – Examples
| Product | Size Tier | Non-Peak Fee | Peak Fee (Oct 15 – Jan 14) |
| Mobile device case | Small standard | $3.15 | $3.34 |
| T-shirt | Large standard | $4.67 | $5.00 |
| Baby cot | Large bulky | $12.27 | $13.31 |
| Monitor | Extra large (50-70 lbs.) | $51.37 | $54.18 |
Proboxx insight: The percentage increases seem modest, but across thousands of orders they add up quickly. Sellers need to recalculate landed costs and adjust pricing strategies.
Why Amazon Is Holding Fees Steady
Unlike some carriers who are raising peak charges even higher in 2025, Amazon kept its surcharge the same as 2024.
- Network efficiency: Amazon consolidated shipments, reduced stops, and cut costs by improving fulfilment flow.
- Competitive pressure: Walmart is aggressively expanding fulfilment services, even waiving storage fees for Q4 2025.
Proboxx takeaway: Amazon is playing both sides—charging more during Q4, but holding steady year-over-year to avoid losing sellers to Walmart.
How Sellers Should Respond
1. Recalculate Profit Margins
Update cost models to include the $0.20–$3 increases per unit during Q4. A product that was profitable in September could lose margin in December.
2. Adjust Pricing Strategically
Some categories can absorb the increase into the retail price. For competitive niches, sellers may need to rely on advertising optimization or FBM fallback.
3. Plan Inventory Inbound Early
Amazon specifically advised sellers to have inventory in the network by October to guarantee Prime speeds for BFCM.
4. Use 3PL Staging to Buffer Costs
Proboxx 3PL lets sellers store inventory outside FBA and drip-feed only what’s needed. This reduces exposure to peak storage costs and keeps more control in the seller’s hands.
Proboxx Recommendations
| Challenge | Proboxx Solution |
| Higher Q4 fulfillment fees | Use landed-cost calculators with peak surcharges built in |
| Amazon inbound bottlenecks | Stage inventory in Proboxx 3PL and drip-feed into FBA |
| Margin squeeze from fees | Blend FBA + FBM (via Proboxx fulfillment) |
| Competitive pressure from Walmart | Benchmark both fulfillment options before Q4 |
Conclusion: Stay Ahead of Q4 Costs
Amazon’s decision not to raise peak fees beyond 2024 levels may feel like a relief. But the costs are still real—and sellers who don’t prepare will see profits erode.
The smartest sellers:
- Plan inbound early (October deadline is critical).
- Use Proboxx tools to model actual landed cost, including peak fees.
- Stage with 3PL to maintain flexibility.
- Keep FBM as a fallback for resilience.
At Proboxx, we help sellers navigate these seasonal surcharges with smarter logistics, cost modelling, and flexible fulfilment solutions.
👉 Contact us today to design your Q4 fulfilment strategy.